A sample day, with the admin handled in your business
02:14am
Incoming call
07700 900123
"The wind's taken the tiles off. Water's coming through the bedroom ceiling."
Answered for you
Was upfront that it isn't you, took the job and the postcode, and told them not to go on the roof. A bucket under the drip if it's safe, and keep clear of any electrics near the water.
Your calendar, tomorrow
Guttering, Farnworth
FreeRoof leak, bedroom · BL3
Re-roof quote, Westhoughton
Flat roof, Leigh
9am is free. Offered to the customer.Customer said yes. Booked for 9am.
Engineer's job app
Urgent roof leak, bedroom ceiling
BL3 · Tomorrow, 09:00
Photo and postcode uploaded. Engineer notified.
Sample, for a roofer
Your business, running like clockwork.
Proof over promises. More booked jobs, fewer missed calls, and your evenings back. Built by a tradesman.
I'm Callum. I've been on the tools since I was 16, plumbing and heating mostly, and I was a Gas Safe engineer. I've run a trades business with vans, a team of lads and an office, so I know where the admin piles up. Now I come out to trades in person. On a content day I film and photograph the work, and that goes on your website and your socials.
Roofers first, across Manchester, Bolton, Stockport, Cheshire and the North West. Plumbers, sparks, builders and other businesses welcome.
1
A Free Website Check
A missed-call, website and reviews check. No cost, no obligation. You talk to me.
2
Pick a plan that fits
Foundation, Growth or Autopilot. Fixed setup plus a simple monthly plan, priced on the call.
3
I build it
Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. The system runs on the monthly plan. You check it before it goes live.
The first job I can show you is just below. After that, the evenings I used to lose.
Proof over promises
My first job: D & P Roofing.
Roofers and builders near Bolton, with 30 years on the tools and 5.0 from 142 reviews on Which?. Their old site didn't show their Which? score. As my first case study, I researched their local competitors and rebuilt it free to beat them. This is where I started.
That site is the shop window. The next part is the evenings around the work, which is where I used to lose the time.
Last night, 22:41
You're good at the work. It's everything around it.
Calls missed while you're up a ladder. Quotes that sit for days. Chasing, rebooking, and paperwork at the kitchen table. That's where the evenings go.
Where it gets stuckWhat it costs youThe evidence
Calls missed while you're on a job
The customer rings the next firm.
A third of micro businesses failed to answer incoming calls, and 69% of callers who reached voicemail hung up without leaving a message. Moneypenny, 2016
Quotes take days to go out
The job goes to whoever gets back first.
Firms that replied to an enquiry within an hour were nearly 7 times as likely to get a proper conversation with the customer as those that replied an hour later. Harvard Business Review, 2011
Quotes go quiet
Work you've already priced never gets booked.
I couldn't find a figure I trust for this one, so I won't quote one.
Chasing payment
Hours on the phone, and cash tied up.
Late payments close 38 UK businesses every day and cost the economy almost 11 billion pounds a year. UK Government, July 2026
If that is your week, the next part puts your own numbers on it.
What's slowing you down?
Tap the one that sounds like you. I'll show you what I'd set up, what you'd do, and which plan it sits on.
Not sure, or it's something else? That's what the free call is for. See every service.
Not a trade?
I started with trades because that's where I come from. The same systems work in any business that takes enquiries, books work or sends invoices: offices, clinics, salons, agencies. Book the free 30 minutes and I'll look at yours.
Sample conversation
A missed call becomes a booked call-back.
10:42 · Missed call while you're up a ladder
Your business, by textSorry we missed you, we're on a job. What do you need, and what's your postcode? We'll ring you back today.
CustomerGutter's leaking over the front door. M41.
Your businessThanks. We'll call you by 1pm. If water's getting inside, reply URGENT.
To youNew enquiry: gutter leak, M41. Call back by 1pm.
I set up
An instant text to everyone you miss, in your business name. It gets the job and the postcode, and books a call-back.
You do
Nothing different. You keep your number, and you ring them back already knowing the job.
Where it sits
Missed calls texted back, on Growth and Autopilot. A chat box on the site catches the messages. Fixed setup plus a simple monthly plan, priced on your call.
You, voice noteMrs Patel, back roof, about 40 tiles, new felt, two days with two of us.
Your businessQuote drafted from your notes and photos, in your usual layout. Send it?
YouSend it.
Five days laterNo reply yet, so a polite follow-up went out. Mrs Patel booked for the 14th.
I set up
Send a voice note or your survey photos. It drafts the quote in your format, and chases it politely if it goes quiet.
You do
Check the price and press send. Nothing goes out without your OK.
Where it sits
Following up a quiet quote is Database Reactivation, on Growth and Autopilot. Fixed setup plus a simple monthly plan, priced on your call.
Sample conversation
Money in sooner, without the chasing.
Quote accepted · Bathroom refit
Your businessThanks, Sarah. Here's your deposit link to lock in your start date. The rest is split into stage payments as the work goes.
CustomerPaid the deposit.
Job done, your businessYour final invoice is attached with a pay-now link.
To youFinal invoice paid in 3 days. Reminders never needed.
I set up
Deposits and stage payments on bigger jobs, a pay-now link on every invoice and an early-payment discount if you want one, plus friendly reminders that stop the moment they pay.
Service plans
If you sell monthly maintenance or service plans, they bill themselves every month, and renewals and service reminders go out on time.
You do
Set your terms once. You get told when money lands, or if someone needs a call from you.
Where it sits
Servicing reminders, maintenance plans and seasonal check-ins are the Lifetime Value System, on Autopilot. Deposits and pay-now links can sit alongside it. Fixed setup plus a simple monthly plan, priced on your call.
Sample conversation
Found on Google, picked over the firm next door.
16:45 · Job signed off
Your businessThanks for having us, Sarah. If you're happy with the work, a quick Google review would mean a lot. Here's the link.
CustomerDone! Five stars, the lads were brilliant.
On GoogleA new five-star review, on a profile that shows your work, your areas and your number.
I set up
A website built from your photos of the work and your reviews, your Google profile set up properly, and a review request after every job.
You do
Send me your photos and answer a few questions. About an hour of your time, all in.
Where it sits
The website and the Review Accelerator are Foundation. Answering missed calls is added on Growth. Fixed setup plus a simple monthly plan, priced on your call.
What's that in hours?
Move these to your own numbers.
Hours back
See the numbers
Month
Hours back
Your numbers, not a promise. Not every call or quote turns into work.
No. I set it all up and show you how it works. Most of it runs without you touching anything, and the bits that need you come to your phone.
Will I keep my phone number?
Yes. The number on your van, your cards and Google stays exactly the same.
Will customers know it isn't me?
It is upfront that it isn't you, and only says what you've approved. Prices and anything odd come to you first. You try it on your own phone before it goes live.
What if it says something wrong?
You agree the wording before anything goes live, and anything unusual, like prices or discounts, comes to you first. Every message is logged, so you can check it any time.
When do I get the website?
Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. If you stop the monthly payments before the 12th, the site comes offline. The domain name is in your name either way. Hosting and care is a separate monthly service you can cancel any month. Missed calls texted back, the chat box and review requests run on a monthly plan. What that covers, and the price, are agreed on your free call and put in writing before I start. I don't set a minimum term on this page.
It's just you. What if you're ill or on holiday?
Everything I build runs on its own, with backups in place, so it keeps working whether I'm at my desk or not. My own business runs the same way, so bookings and messages don't stop when I'm away.
What does it cost?
Fixed setup plus a simple monthly plan, priced on your free call. The first conversation is free. I don't publish plan prices on this site.
What about my customers' details?
They stay in the apps you already use: your phone, email, calendar and job software. I only use what I need to set things up and fix them. Read how I handle data.
Six parts, in three plans.
Missed calls texted back, a chat box on your site, old quotes followed up, reviews and aftercare, a simple referral ask, and reminders that bring last year's work back. Foundation, Growth and Autopilot are how those parts are grouped. Fixed setup plus a simple monthly plan, priced on your call. Handed over from day one if you pay upfront, or after your 12th monthly payment: a full copy of the files and code, or the site moved into an account in your name. The system runs on the monthly plan.
